Abroad is a UK-owned company, which sells property in Kefalonia, a Greek
island. Based in Kefalonia, this business is ideally
placed to give prospective holiday property owners an inside
track into the advantages and pitfalls of buying and owning property in this
delightful and desirable part of the Mediterranean.
Exodus Abroad is a collaboration between Michelle Jackson
and her Kefalonian partner, with more than 18 years experience of construction
on the island. The company set up an attractive
and usable website.
It gave valuable information. It had a searchable database of the properties
available. There was only one problem..
Very few people could find the website.
This is where
we came in. Here's what we did..
- We examined how people were finding websites which
handled properties in Kefalonia.
- We looked at the most effective search terms that people used
(the "demand and supply" equation - how many people searched on a particular
and how many websites came up with that keyword).
- We examined the structure of their web pages, and found
that the content of each page was buried deep within the code. So we suggested
how the keyword data could be moved far higher up the web page
code, so that the search engines could index the key content so much easier.
- We used the new Google "sitemap" technology to build an
XML sitemap that meant that the key search engine, Google, could index
the site more regularly, and more effectively.
So, what were the results? Here's what Michelle Jackson
said about our work:
|"We are very impressed
with what TKA has done. You have taken our website from virtually no visibility
on any search engines to top 40 placements and increased our Google hits
by 768 per cent in just two months! Not
only has our website soared up the search engines but you have always been
honest, professional, helpful and easily accessible. We would not
hesitate to recommend your services to other people."
Now you can get the same results as Exodus